Jay Doblin

Jay Doblin (1920 - 1989) was an American industrial designer, best known for his contribution to the field of design in particular his work related to systems thinking, design methods and design theory in general. Throughout his professional career Doblin worked with some of the most important design firms of their time including Raymond Loewy Associates, Lippincott & Margulies, and Unimark International, which he founded together with Massimo Vignelli and Bob Noorda ^[1]. Between 1955 and 1969, he served as director of the IIT Institute of Design, a design school founded in 1937 in Chicago by László Moholy-Nagy, a former Bauhaus teacher. After his departure, he stayed involved with school as a professor. In 2004, Jay Doblin was awarded the medal of the AIGA.

Writings

• "One Hundred Great Product Designs" by Jay Doblin. Van Nost. Reinhold (1970)
• "Perspective: A new system for designers" by Jay Doblin. Whitney Library of Design (1970)
• "A short grandiose theory of design" by Jay Doblin. Article published in the 1987 Society of Typographic Arts Design Journal ^[2]
• "Chicago Bauhaus: Past, Present and Future" by Jay Doblin. Speech given at a symposium honoring the 25th anniversary of the Institute of Design's merger with Illinois Institute of Technology in 1974. ^[3]
• "What designers do" by Jay Doblin. Designer (June 1980)
• "Discrimination: The special skills required for seeing, and the curious structure of judgement" by Jay Doblin. Design Processes Newsletter, Vol. 2, No.4, Institute of Design, Illinois Institute ofTechnology, Chicago, IL, U.S.A. (1987)
• "Trademark Design" by Jay Doblin. Article published for issue #2 of Dot Zero magazine (1966)
• "Mass Media: the Stimulation System" by Jay Doblin. Article published for issue #3 of Dot Zero magazine (spring 1967)
• "The position of crafts in America today" by Jay Doblin. Paper for the National Conference of American Craftsmen's Council (1957)
• "DesMod (Design Model)" by Jay Doblin. Unpublished Design Theory Lecture Handout: Institute of Design Illinois Institute of Technology (1984)
• "Volume Retailing in Britain. Does it undermine quality in the design and manufacture of home-produced consumer goods?" by Jay Doblin. RSA Journal Volume 128 (1979)

Quotes

• "A product is frozen information"
• "The reason to have a design firm is to have lunch every day with interesting people"
• "Ignorance this monumental is difficult to overcome" (when speaking about how people mixed their understanding of different disciplines of design)

References

External links

• Jay Doblin AIGA profile